Bruce Alexander MA Grad Dip CELTA Cert IV originally trained as a composer and wrote hundreds of advertising jingles for household name products including Coca Cola, BP and Estee Lauder. He founded the advertising agency BusinessImagination.com and wrote and directed international advertising campaigns for clients including Ferrari, ABN Amro Bank and Johnson & Johnson. Bruce is also a prolific composer of gospel music (see MMMWorship.com). Professor Robert Hunt of Macquarie University in Sydney describes Bruce as “… possessing a rare grasp of the often-bewildering subject of human imagination”. He was guest speaker at the annual convention of MENSA The High IQ Society where president Yvelin Pillar described him as “… able to take a MENSA meeting to a higher, or perhaps deeper, mental level”. He addressed 7,000 financial advisors at the Tokyo Million Dollar Round Table translated live into five languages and has taught Masters candidates at Sydney University and MBA candidates at Singapore’s Ngee Ann University.